Bikeability partners with Decathlon to improve access to cycling

Bikeability and Decathlon are making cycling more accessible, highlighting the benefits of riding a bike, and offering a range of discounts.

November 8, 2022


Bikeability has embarked on a new partnership with Decathlon, the world’s largest sports retailer, to provide exclusive discounts on products for Bikeability instructors and providers. 

Decathlon is committed to making sport more accessible to the many, and this new partnership enables them to support more children and adults as they set out to learn how to ride a bike for the first time or to improve their skills. Decathlon will be providing a range of offers to help people get out on their bikes more often and make the most of this outdoor activity.

It’s important that all children and adults can access a cycle and have the opportunity to learn to ride. It is an important life skill and encourages people to get outdoors and be active. Bikeability is devoted to helping both children and adults learn to ride confidently and competently on today’s roads. It is Bikeability’s ambition to offer every child cycle training by 2025. 

This ethos fits perfectly with that of Decathlon with both organisations committed to making sport and exercise accessible and encouraging as many people as possible to reap the benefits that cycling has to offer. 

Emily Cherry, CEO at the Bikeability Trust, said: Travelling by cycle saves money, protects the planet, and helps children embed healthy active habits from a young age. 

“We’ve trained more than four million children to cycle on today’s roads but far too often young people cannot continue to cycle beyond Bikeability because they cannot afford a cycle of their own. By partnering with Decathlon we’re removing the barriers to cycling for millions of children across England and unlocking a lifetime of freedom and fun by cycle.

 “This partnership also supports our 3,000 strong workforce of professional cycle instructors. By working with Decathlon we can offer more discounts on fleet cycles and safety equipment. This helps ensure every child who takes part in Bikeability has a cycle to learn to ride on.”

Chrysanthe Rukebesha, Head of B2B at Decathlon comments: “We’re really excited to be partnering with Bikeability especially as their mission to ensure every child can cycle fits so well with our brand commitment to make sport accessible to the many. Cycling not only keeps people active but it’s a fantastic activity for families and friends to do together, allowing them to explore everything the great outdoors has to offer at a low cost.” 

Bikeability instructors and providers can find out how to claim this exclusive discount with Decathlon by visiting our Partners Page.

Decathlon has more than 45 stores in the UK and sells a variety of sports equipment, clothing, and accessories perfect for those who want to get active, try out new sports or forms of exercise or simply lead a healthy lifestyle. For more information, visit

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