Media toolkit
On this page you will find content to help you raise awareness of Bikeability cycle training, including logos, imagery and templates.
Helpful media resources
This page contains everything you need to promote Bikeability — from logos and images to ready-made templates and top tips for social media, PR and more.
Use these resources to:
- Raise awareness of the Bikeability training you offer
- Celebrate the impact of your work
- Advocate for safer streets and active travel
Downloadable resources
Each resource below is free to download and designed to help you promote Bikeability confidently and professionally.
Logos
Access official Bikeability logos for digital and print use. Please ensure usage aligns with our brand guidelines.
Image library
A collection of high-quality cycling images, with full consent for public use. Please credit The Bikeability Trust when sharing.
Brand guidelines
A full guide to using the Bikeability brand — including logo usage, colours, fonts, tone of voice and imagery.
Consent form template
Use this template to obtain consent for photography and/or filming during Bikeability sessions.
Press release template
A ready-made structure to help you share local Bikeability stories with media outlets or your community.
Key Bikeability statistics
Up-to-date facts and figures about Bikeability’s reach and impact — perfect for funding bids, presentations or local press.
How to write a case study
Tips and a simple structure for telling real Bikeability stories, whether from riders, schools or instructors.
How to write a press release
A short guide to crafting a compelling press release that grabs attention and lands coverage.
Social media tips
How to use social media to promote courses, influence policy, and foster an inclusive online community.
Monthly newsletters
Our monthly newsletters are the best way to stay up to date with everything Bikeability. We have different options depending on your role:
- Bikeability Industry newsletter – sent monthly to all registered users via Link
- Bikeability Club – for families, fans of cycling and supporters (sign up here)
- Partners & stakeholders – email hello@bikeabilitytrust.org to request to join
If you’re not receiving our newsletters:
- Double check your email address is correct on Link
- Check your spam or junk folder
- Ask your IT team to whitelist emails from us
- Or email contactus@bikeability.org.uk and we’ll help you out
Join us on social media
Join our instructor Facebook group
All active Bikeability instructors can join our private Facebook group — a supportive space to share tips, ask questions and connect with fellow instructors.
To join, please include your instructor number when submitting your request. Requests without a number will be declined.
Follow us on social media
We use our social channels to celebrate Bikeability and highlight brilliant delivery across England.
Tag us in your posts — we love to see what you’re up to and regularly reshare content from our community. You can also use and repost any content from our channels that fits your audience.
Need inspiration? Download our Social Media Tips guide for content ideas and best practice.
How we can support you
We’re here to help you shout about the great work you do. We can:
- Share your content on our social media channels
- Include your job listings in our newsletters (free of charge)
- Offer advice on media, events or promotions
- Answer any questions about promoting Bikeability
To get in touch, email: hello@bikeabilitytrust.org.
Useful links
Here are some helpful external resources for creating great content, managing data, and handling media relations:
Social media
Make your social media shine – Bikeability webinar
GDPR
What is GDPR, the EU’s new data protection law?
Press relations
Effective media relations for charities: what journalists want and how to deliver it
